This gatefold brochure utilized type rules to format and communicate information in a readable manner, while supplying visual imagery and color to engage visual interest. This project required compositions of type and images throughout multi-facing panels, ensuring that the flow of text and imagery are not disrupted with each fold/unfold action. These elements must also utilize typographic principles such as rhythm, texture, and proportion, using colors, type, and patterns that correlate with Ai Weiwei’s artworks.

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